Ako mismo!

When the Ako Mismo campaign came out, what I had in mind to end that phrase was, "Ako mismo... nagtataka kung para saan ang campaign na ito" Hehe :P Pardon me for the immediate negativity towards it, that's what stupidity gets you. Well, being the curious girl that I am, I went online and checked out what it is actually about. Turns out it's a CSR campaign of numerous companies. From college I learned that CSR's (Corporate Social Responsibility) are things that companies partake in to give back to the community. It's a way to show that big corporations are not always big bad wolves, they can be fairy godmothers sometimes ;)

So Ako Mismo! is a CSR campaign of DDB. It has gained a lot of support from partners because it is one of the few CSR campaigns that actually involves ALL Filipinos. Because of its success and also because of its very optimistic message, I know a lot of people want to become pledges. Well, before you only have to go to their website and finish the "ako mismo..." phrase to pledge but now, they're making it more official with what else? The AKO MISMO DOGTAGS.

On June 12, Ako Mismo is having their DOG TAG DAY.

There will be sign-up booths for those who want to be part of AKO MISMO. Then I guess you'd be given an official dogtag or something. But apart from that, there will also be a number of other booths that you can check out to show support for different charities. You can buy AKO MISMO merchandise, proceeds of which will go to charities and socio-civic activities. So think of it as helping the country while scoring some ultra cool items!

You know what's the coolest thing about it? It's FREE.

So if you're not doing anything on Independence Day, why not do something worthwhile and fun? You can always begin your Ako Mismo pledge with, "AKO MISMO pupunta sa event na ito" ;)