|The "banig" pattern is not only colorful, it's also very relevant!|
It has all these tearable memes of people's interpretation of the tagline "It's more fun in the Philippines" with a description of the tourist spot/activity behind each photo. It's so cool!
The new brochure is more interactive and more personal. It's dubbed as the "people powered" brochure because the photos featured are submissions of Filipinos and tourists.
I've selected some of my favorites from the memes:
Congratulations to the DOT! Good job, you guys! :) I think this is one of the few brochures that tourists would never forget. It just stands out from the rest!
Brochures? It's definitely more fun in the Philippines!