Wednesday, August 19, 2009

Freeway National Artist Collectors' Series

To commemorate the heroes of Philippine Art, Freeway launches its National Artist Collectors' Series featuring past National Artist Awards recipients. The collection is launched in perfect timing amidst the growing controversy over the National Artists Award (dont' get me started on this!). To show support for the real and deserving past National Artists, Freeway reveals its first pocket collection featuring National Artist for Literature, Nick Joaquin.

A Tertulia (poetry reading) was staged at The Row, Glorietta 5 yesterday to formally launch the Collectors' series and guess who were there to cover it? *wink!


They transformed The Row at Glorietta 5 into a "poetry hub" reminiscent of quaint cafes in old New York neighborhoods!

You want coffee? They had coffee! Overflowing Bo's coffee, perfect to set the mood for a poetry reading session :)

You can hardly recognize the inside of The Row with its new and dramatic set-up. Good job to the organizers for pulling off "the look". Very, very chic and artsy!

The tertulia was hosted by Mo Twister. It started with a performance by Noelle Cassandra, Asia's only harpist, singer and song-writer.



The readers invited for the event were G Tongi, Jocas de Leon (Joey de Leon's daughter) and Nick Joaquin's nephew, Bing Villegas


G Tongi is by far our favorite reader! Her reading of the The Woman with Two Navels was moving and heartfelt! The whole experiencing with G reading, Noelle playing her harp in the background and the dimmed lights was simply magical!



Here's the full collection!




There are 7 pieces overall with the addition of one for MEN!

Freeway reveals that this pocket collection allows the generation of today to wear a little bit of history as well as a heritage to be proud of while looking stylish!

These great teasers can be a testament to that:

We are just in love with how these are styled! So stylish and forward indeed! (and the model did a very good job don't you think? love her!)

The next in the Series is Ang Kiukok, Visual Arts genius. The collection will be launched during the Holidays so that's something we could all look forward to! So PK girls, head over to Freeway now! You shouldn't miss out on this one of a kind collection! It does not only make for a stylish ensembles, it's also a great gift idea! I mean, it isn't often we all get to wear a literary genius' piece on our sleeves (or other parts of our body)!


Thank you for the free gift Freeway! We're loving our limited edition Nick Joaquin clutches! Adorable!

No comments:

Post a Comment

Related Posts

Blog Widget by LinkWithin