Ramon Valera may not be a name that would automatically ring a bell for most of the girls our age because his star shined way before we were born. But Valera is definitely one name you would want to be familiar with. It was in the glorious '50s- '60s that the man took the world by storm by introducing the "Terno" to the world. Valera is immortalized by introducing the one-piece terno with opulent beading and ostentatious designs. He is the man behind a good number of Ternos the then first lady Imelda Marcos wore. What makes Valera more amazing is the fact that he is the only National Artist for Fashion to this day.
Interpreting Valera's designs and taking inspiration from his clothes is tricky. One risks falling short of the expectations of people who revere the original so just the fact that Freeway took on this challenge deserves applause!
Well, how did Freeway fare? Check out for yourself:
The pieces from this collection just looks so classy and elegant. I particularly like how they look so feminine and sophisticated. Not too much graphics, not too much color, just simple but remarkable! Truly, it's all in the details!
There are so many interesting pieces from this Collection-- I am eye-ing a whole lot! Good job freeway! RTW has never looked so classy! I think this is one of the more "successful" collabs-slash-interpretation in the history of retail!
To view all the pieces from the collection, visit www.freeway.net.ph
From the time they launched their first Freeway Art collection a while back, I knew they were on to something. :-) I love how they pay tribute to our rich Filipino heritage by popularizing Filipino art! Kudos to Freeway.
ReplyDeleteYes, kudos to Freeway! But I have to say, this collection is my favorite :)
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